"Remax" Ranks Second Among Real Estate Search Terms
According to the Hitwise Internet usage statistics for June, "remax" holds steady as the No. 2 real estate search term, remax.com ranks No. 4 for real estate Web sites, and a California brokerage's Web site is named among the "Fast Moving."
Hitwise, a subsidiary of Experian, has been collecting and analyzing data directly from Internet Service Providers (ISPs) since 1997.
The search terms in the latest results were ranked by volume of searches that successfully drove traffic to Web sites in the Hitwise Business and Finance - Real Estate category for the four weeks ending June 28, based on U.S. Internet usage.
Hitwise Real Estate Search Term Rankings
1. realtor.com - 1.64 percent
2. remax - .81 percent
3. zillow.com - .56 percent
4. zillow - .39 percent
5. real estate - .38 percent
6. apartments - .37 percent
7. century 21 - .33 percent
8. realtor - .31 percent
9. homes for sale - .30 percent
10. www.realtor.com - .29 percent
In addition, Hitwise confirmed that remax.com was No. 4 among the most popular real estate sites in June.
Hitwise Most Visited Real Estate Web Site Rankings
1. realtor.com - 4.46 percent
2. Yahoo Real Estate - 2.70 percent
3. ZipRealty - 2.65 percent
4. RE/MAX - 2.47 percent
5. Rent.com - 2.36 percent
6. Zillow - 2.30 percent
7. Homegain - 1.77 percent
8. ServiceMagic - 1.69 percent
9. Trulia.com - 1.63 percent
10. Apartments.com - 1.62 percent
In the four months ending in June, Northern California's multi-office RE/MAX Gold boosted its Web site's visibility and performance enough to rank among Hitwise's 10 "Fast Moving Websites."
Hitwise describes "Fast Movers" as local Web sites that have witnessed substantial increases in rank in the online real estate industry.
The RE/MAX Gold site jumped 280 places in the "Business and Finance - Real Estate" category rankings.