
This may be a theme we hit on quite a bit on our blog.
Mainly, because I believe these statistics are very important for those thinking of selling a home.
Remax.com
Is the second most searched site in the United States, however this chart does not take into effect the world wide clicks. Re/max is located in literally 50+ other countries.
It is my belief if you added those in, remax.com would be the most searched real estate website in the world.
How this effects the marketing of your home should be obvious.
If you list a home with a licensed Realtor your home will automatically go on to realtor.com the same as Remax.com.
However, if you are listed with a Remax agent, your home comes up first.
On realtor.com your agent has to have what is called a showcased listing.
As stated in a prior post, the majority of buyers are coming in from out of town and out of country due to the increasingly low dollar.
Having your home come up first on a search on Remax.com can do nothing but heighten your homes exposure.
Also, for buyers using search remax.com trumps Realtor.com in my opinion.
On realtor.com if you are not a "Showcased Agent" your listings will only have one picture, and you have to pay $25 to add your virtual tour.
On remax.com you get all of the pictures for every listing out there, plus all of the available virtual tours, the agents from Prudential and every other company do not have to pay extra for this.
We have personally gone round and round with Realtor.com to make all of the information available to those searching the site,however we do not see any changes in the near future.
The other telling thing about the chart is there are only two other real estate companies listed. C21 and Zip.
I'm personally impressed with the amount of hits Zip has gotten, due to there relatively new business model.
To get back to the gist, using a company with a large internet presence should not only lessen your days on the market, but also bring you at least a little higher offer.( More people know about your product, the more interest, the more offers etc. etc.)
At worst, it can absolutely do no harm.
